Excellent piece. Totally agree with ARPU per cohort. The other interesting thing is to map the key deposit amounts and time frame with which certain confidence you know which cohort the player will end up in, helping your marketing team to focus on those ‘underperforming’ players. Not a catch all marketing blast
That's a really interesting piece, and two interesting comments below mine.
Excellent piece. Totally agree with ARPU per cohort. The other interesting thing is to map the key deposit amounts and time frame with which certain confidence you know which cohort the player will end up in, helping your marketing team to focus on those ‘underperforming’ players. Not a catch all marketing blast
Why not use median revenue per player rather than average as a metric. That would remove the distortion caused by whales.
Honestly had never fully considered this, but it's a great idea